HUMAN-CENTERED DESIGN
HUMAN-CENTERED DESIGN
I am a multi-disciplinary product designer from Tokyo, Japan. My background sits at the intersection of computer science, cognitive psychology, consumer behavior, disability advocacy, and art. Let’s work together to reimagine what’s possible.
Pregnancy can also be scary, difficult to navigate, and isolating. A lot of the uncertainty comes from the lack of centralized and verifiable resources for women throughout their pregnancy journey as well as pre- and postpartum. This is how Yemaya was born — an app to empower individuals going through pregnancy. This project was a group project for my Master’s in HCI at UCL, developed as our submission to the CHI Student Design contest 2023.
Pregnancy + Empowerment
MSc Project
Automation + Accessibility
B2B Platform + A11y
UX lead and implementation developer on the CDC’s Office of Financial Resources acquisition and procurement application. Used Appian SAIL and low-code platform to automate and streamline legacy systems. Led 6 developers in QA efforts for API integration the US Unified Financial Management System. Project is under NDA, so all images and information reflect dummy data and publicly available resources.
Run Crews + Location
CrewLove is an app that allows people to find running crews near them or in any location around the world. Joining a running crew is a way for adults to find community in a new city. This concept began when I saw a gap in the way that people were finding running communities: through a rabbit hole of Instagram accounts.After talking to countless runners on how they found their running crews, I realized there needed to be an easier way. Bringing the running community together globally. A new way to travel. A new way to connect.
B2B Platform
B2B Platform
SURF Music is a B2B digital tool and marketplace for music makers to sell their unreleased music to buyers across the global entertainment industry. Many of SURF’s cutting edge and value-adding features were occluded by a hidden navigation system that did not present the top priorities of their users. The goal as the founding product designer of the pre-seed stage startup, was to increase feature discoverability and highlight the value-added through a more intuitive interface.
Navigation + Discovery
Personal Project + Mobile App
B2B Platform
Redesigning the “Magic Search” feature. AI should feel intuitive, conversational, and expansive. In depth qualitative interviews showed that the original Magic Search interface was hard to navigate, difficult to understand, and felt unfamiliar. The new interface was designed to be more user friendly, incorporating best practices regarding interactions with LLM and AI interfaces.
AI + Search
After conducting a funnel analysis, I found that there was an extremely low conversion rate from the landing page to becoming a subscriber. SURF offers a 30-day free trial and there has been a lot of organic traffic and interest, yet little people have signed up without going through a sales demo. A large part of the issue was the lack of clarity on what the SURF platform offers, and whether SURF would charge the user’s card or not on the subscription page. I worked with the CMO to align messaging and show SURF’s capabilities from the landing page through to the subscription payments process on the platform while re-designing the sign up flow to make it seamless and transparent.
Conversion + Subscriptions
