HUMAN-CENTERED DESIGN

HUMAN-CENTERED DESIGN

A child wearing sunglasses and a red hooded garment is sitting with head resting on arms, looking at an open book. The child is holding a pen and appears to be drawing or writing. A large, illustrated diagram of a human brain is behind the child, with a cartoonish bird illustration in the foreground.

I am a multi-disciplinary product designer from Tokyo, Japan. I sit at the intersection of technology, art, and psychology. Let’s work together to reimagine what’s possible.

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A smartphone displaying a health app screen, balanced on a textured stone and a round glass object, with a minimalist background including a small, thin branch.

Pregnancy can also be scary, difficult to navigate, and isolating. A lot of the uncertainty comes from the lack of centralized and verifiable resources for women throughout their pregnancy journey as well as pre- and postpartum. This is how Yemaya was born — an app to empower individuals going through pregnancy. This project was a group project for my Master’s in HCI at UCL, developed as our submission to the CHI Student Design contest 2023.

Pregnancy + Empowerment

MSc Project

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Two smartphones displaying the CrewLove app. The left screen shows the main page with options to discover and join running crews in London; the right screen shows a map with crew locations around London.

Run Crews + Location

CrewLove is an app that allows people to find running crews near them or in any location around the world. Joining a running crew is a way for adults to find community in a new city. This concept began when I saw a gap in the way that people were finding running communities: through a rabbit hole of Instagram accounts.After talking to countless runners on how they found their running crews, I realized there needed to be an easier way. Bringing the running community together globally. A new way to travel. A new way to connect.

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B2B Platform

Screenshot of SURF Pro platform showing user dashboard, featured creators, sessions, briefs, and navigation menu on a laptop

SURF Music is a B2B digital tool and marketplace for music makers to sell their unreleased music to buyers across the global entertainment industry. Many of SURF’s cutting edge and value-adding features were occluded by a hidden navigation system that did not present the top priorities of their users. The goal was to increase feature discoverability and highlight value for subscription tier upsell. Designed overhaul of platform navigation system and layout to support growth strategies.

Navigation + Discovery

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Personal Project

B2B Platform

A laptop and smartphone screen displaying the SURF webpage with billing information and subscription details. The laptop shows a payment form for SURF Pro with total amount due of $0.00, and the phone shows the same billing page.

Addressing low conversion rates from the landing page to SURF subscriber. 0.8% of people via organic traffic have signed up. The issue? Lack of clarity on what the SURF platform offers, and transparency & trust through the payments process. I worked with the CMO to align messaging and show SURF’s capabilities from the landing page through to the subscription payments process on the platform.

Conversion + Subscriptions

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dreaming of a brave, new world.

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